Co-founder: ribbon

Ribbon is a multi-vendor wholesale platform for the home and gift industry. (Call it, Squarespace for wholesale). In the Covid, Buy- From-Home era, trade shows and sales agencies are building online marketplaces to rapidly augment offline commerce.

Previously I worked with several enterprise startups to widen their brand moat through a combination of brand story, visual design improved product experience in order to pursue new customers, close an acquisition or get to IPO. I have successfully applied a brand first methodology to several ventures, including Box. Looker, and Visa Developer.

I was Director of Product Innovation at gyro, (yup it's pronounced just like the Mediterranean wrap) where I built the brand experience for Visa, HP and Intel. Prior to startups I honed my skills as a creative lead and CD at on Nike, Google and Target at some of the world’s best advertising agencies.

Here are a few things I've checked off my professional bucket list:

TSNN Innovation Award Best Hybrid Platform 2023

GHTA (Gift and Home Trade Association) Webinar Speaker 2020

SF MoMA Keynote Speaker 2019

Inventor Patent Buttcoin Smart Ashtray 2018

SXSW Panelist (2017, 2016)

FWA Interactive Awards

Webby Awards

One Show Interactive

Cannes Branded Content/Entertainment

London International Advertising Festivals

New York Festivals

Instructor Chicago Ad School