There are two ways to make your brand visible. Spend money and buy all the media. Or find a few high impact areas where people can spread your message. Guess what approach is more surprising?
Without Walls Campaign, Atlanta
At the Atlanta airport atrium, we built a wall of 100 mobile devices. They told the Box story of going from idea to the final product. Bees represented workers. People could move the bees around with their fingers and make patterns between devices. Here's a heat map of clicks. Over one million.
Charm, Don't Stalk
You can annoy everyone with a message they clearly don't to hear. Or you can personalize it. Mobile trucks were stationed near different companies that the sales team was targeting. Coke has it's headquarters in Atlanta. So does Home Depot. And Cox. These trucks staked them out in a nice way. The CIO of Home Depot saw the truck circling around the company and decided to call the sales team for a 30 min meeting. Mission accomplished.
Play with some B2B humor
The great thing about billboards in some of the smaller cities is that they are cheap. The idea was to take a bulk and make some noise.
The campaign ran for a month in Atlanta. Results from the brand survey showed awareness grew by 92%. These are the kinds of stories that make interesting.
Collaborators: Box Brand, Box Lead Gen
You can annoy everyone with a message they clearly don't to hear. Or you can personalize it. Mobile trucks were stationed near different companies that the sales team was targeting. Coke has it's headquarters in Atlanta. So does Home Depot. And Cox. These trucks staked them out in a nice way. The CIO of Home Depot saw the truck circling around the company and decided to call the sales team for a 30 min meeting. Mission accomplished.
Misfits from thrift stores and yard sales are repaired, primed, painted and turned into desirable pieces of art with original pen and ink illustrations. 30 of these have already been adopted. They’re also available at design boutiques in San Francisco and the East Bay.
Recent Press
Thrillist SF
Gallery Shows
Redux
Public Works
Retail
Whiteout objects are now available at design boutiques in SF Bay Area.
Oaklandish
PerchSF
Coming soon to Fab.com
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