Published Thoughts on the Maker Economy and Running Creative Businesses
Renegade Craft Fair Op-Ed // Sep 2015
How to Get Into Stores: Words From Top Buyers
Most purchases are still made in the real world, at stores, but physical spaces come with their set of rules and quirks. Who better to turn to than store owners for cracking the wholesale market. Read more...
Renegade Craft Fair Op-Ed // July 2015
5 Cool Things We Learned The Wholesale Market
This was just one of the many sentiments echoed in the cavernous industrial size warehouse at Fort Mason Centre in SF. Our booth was a good vantage point to connect with makers and a few of over 150 buyers Read more...
Renegade Craft Fair Op-Ed // Sep 2015
Renegade Wholesale Series: Bags to Riches
The era of the starving artist is dead. Renegade Craft is stoked to work with online wholesale market SKUE, on the series “Made to Last” that explores how makers and merchants Read more...
Renegade Craft Fair Op-Ed // Oct 2015
Renegade Wholesale Series: Carving a Niche
What are the struggles of a full time maker? And how does working with retailers create more opportunities for breakout success? In this next episode of maker series “Made to Last” Jeff Goodwin of Read more...
Handmadeology Op-Ed // July 2015
Pricing for Retail: 5 Tips to get you started
“We’re going to be in stores!!!” The first time we were approached by a retailer, we were ecstatic. And puzzled. “What? we have to give away half our sales??” Read more...
Fast Company Op-Ed // July 2015
Five Ways To Help Your Agencies Get Along
If you are a client, the situation may sound familiar. You have the elder child. The traditional. He’s been getting all the love. The big assignments. Then sometime during his early adolescence, you decided he needed a younger sibling. Digital... Read more...
Digiday Op-Ed // July 2015
How Brands Deal With Sibling Rivalry
Digital gave your elder child some company, just as you had hoped. Digital played with all the banner advertising and hand-me-down assets. Then digital started asking for more expensive toys Read more...